AI Insights · Timothy · July 2025
Top 5 Match 3 Games Performance in Kenya, Q2 2025
Explore the performance trends of the top 5 Match 3 games in Kenya during Q2 2025, featuring insights on downloads, revenue, and active users.
In the second quarter of 2025, the Match 3 gaming scene in Kenya showcased intriguing trends across top applications, according to data from Sensor Tower. Here's a closer look at how these games performed:
Candy Crush Saga from King maintained a strong presence with weekly revenue peaking at around $7.5K in mid-June. Downloads fluctuated, starting the quarter at approximately 10.8K, dipping mid-quarter, and then stabilizing around 7.2K. Active user numbers began at 209K, peaked at 254K in mid-April, and ended at 184K.
Royal Match by Dream Games saw a steady increase in revenue, concluding the quarter at $2.6K. Weekly downloads were highest in early April at 14.1K, with a notable spike to 19K in mid-May. Active users showed consistent engagement, starting at 138K and ending slightly lower at 117K.
Gossip Harbor®: Merge & Story from Microfun Limited experienced a gradual rise in revenue, reaching $1.9K by late June. Downloads were variable, with a peak of 2.9K at both the start and end of the quarter. Active users grew steadily from 36K to 47K.
Gardenscapes by Playrix saw modest revenue gains, ending June at $1.3K. The game’s download rate fluctuated, starting at 2.5K, peaking at 4K in early April, and settling at 2.6K. Active user numbers varied slightly, beginning at 19K and closing the quarter at 19K.
Lastly, Toon Blast from Peak Games experienced a decline in revenue, finishing at $786. Weekly downloads showed a downward trend, starting at 404 and falling to 138 by the end of June. Active users followed a similar pattern, starting at 1.6K and ending at 1.3K.
These insights highlight the dynamic nature of the Match 3 category in Kenya, with varying performance metrics across different games. For more detailed analytics and insights, visit Sensor Tower.
